Thursday, December 17, 2009

Before They Were Beaters: Adult Toys from Dodge

Modern politically correct advertising avoids blatant sexual references to push product. But there was a time when ad agencies and car companies had the balls for a little double entendre and a hint of chauvinism. Throw in some stylish vinyl graphics, tight T-shirts, busty women and you've got an ad campaign that will burn and indelible mark on the brain of every 14 year old that gazes upon it. Does the new ad agency at Detroit's little car company have the style and vision to bring the brand back to its fun loving adult toy roots? Since the trucks are now the stand alone brand Ram, probably not. Now it seems like every truck company is trying to be the toughest and most macho. Perhaps someone should remember you can have fun with trucks too.

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