Tuesday, November 10, 2009

Before They Were Beaters: Renault 18i


Marriages of American car companies to European rivals have been successful at introducing quirky home-market products to unassuming Americans. The Renault 18i sedan only danced on the American stage for 2 years (1981-82) and was the forerunner to the less than popular Eagle Medallion and Eagle Premier. In some way its fitting that European car companies play on stereotypes to promote there product; German is to engineering as French is to art.

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